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  1. Home /
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  3. Vol. 132 No. 3 (2017)

Vol. 132 No. 3 (2017)

					View Vol. 132 No. 3 (2017)
Published: 2017-09-25

Editorial

  • Redactioneel - From the editors

    Kaat Wils
    1-2
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Articles

  • Introduction

    Peter van Dam, Joost Jonker
    3-10
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  • B2B or B2C? Dutch approaches towards marketing and the consumer, 1945-1968, with particular attention to Heineken’s Brewery

    Keetie Sluyterman
    11-36
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    • Untitled
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  • Charting and shaping the modern consumer. The rise of customer research in the Dutch department store De Bijenkorf, 1930-1960

    Jan Hein Furnée
    37-69
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  • Giving consumers a political voice: organized consumerism and the Belgian welfare state, 1957-1981

    Giselle Nath
    70-93
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  • King Customer. Contested Conceptualizations of the Consumer and the Politics of Consumption in the Netherlands, 1920s-1980s

    Chris Dols, Maarten van den Bos
    94-114
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  • From hapless victims of desire to responsibly choosing citizens. The emancipation of consumers in Low Countries’ consumer credit regulation

    Joost Jonker, Michael Milo, Johan Vannerom
    115-138
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  • In search of the citizen-consumer: fair trade activism in the Netherlands since the 1960s

    Peter van Dam
    139-166
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