SLUYTERMAN, K. B2B or B2C? Dutch approaches towards marketing and the consumer, 1945-1968, with particular attention to Heineken’s Brewery. BMGN - Low Countries Historical Review, [S. l.], v. 132, n. 3, p. 11–36, 2017. DOI: 10.18352/bmgn-lchr.10397. Disponível em: https://bmgn-lchr.nl/article/view/6642. Acesso em: 4 may. 2024.